TheCorporateCounsel.net

John blogged last week about the difficult decision of whether to pre-release earnings. Anyone who has dealt with this knows that it is an incredibly nuanced, emotional, and high-risk issue for companies and executives. If you’re in the position of advising on this topic – whether as in-house or outside counsel – you need to be able to put yourself in the shoes of the people who will actually be delivering the bad news. That goes for executives who will be facing investors, as well as anyone who has to talk to their own higher-ups. A member sent these thoughts:

The executives often struggle with the human fear of eventually needing to speak to analysts on an earnings call and investors in 1:1’s following disappointing results. For them, any sense of a lack of candor is both embarrassing and subject to being shamed or yelled at. Discussions of pre-releasing can be particularly difficult because people may feel like they are being punished for “doing the right thing” in trying to be candid.

One suggestion for practitioners – especially in-house folks – is to not overlook the auditors. Their fear factor will go off the charts if pre-releasing is brought up. The engagement partner will worry about the national office, the national office will worry about the PCAOB pulling their papers, and all will worry about getting sued if there is a stock drop. Also, if a company pre-releases, it blows-up the timeline for the auditors quarterly procedures – or worse still, their audit. As such, getting the auditors to provide some form of indication whether they are in a position to wrap procedures quickly and with confidence becomes essential. Obviously, if a company goes out early, and the auditors find something that is not immaterial and which impacts the pre-released revenue or earnings, you’ve got a problem. This is less of an issue on the balance sheet but even a goof in the share count by a junior accountant which would have been caught in a normal cadence can cause mayhem for earnings.

And, yes, you are correct to identify the precedent issue. Fairly or unfairly, pre-releasing essentially creates a tolerance range for future results. You can disclaim that point with words, but your actions will speak louder, and they’ll hem you in.

– Liz Dunshee