TheCorporateCounsel.net

This Woodruff Sawyer blog reviews the issues surrounding hedging & pledging of company stock by insiders and discusses the unfavorable publicity & ongoing books and records litigation that Peloton has faced as a result of its CEO’s pledging of a significant amount of stock. For Woodruff Sawyer, the bottom line is that the best practice is to ban both insider hedging and insider pledging:

It’s uncommon to find a company that permits hedging of its shares by insiders. As discussed above, allowing hedging by insiders is frowned upon, which may be an understatement, and ISS views hedging by insiders as a failure of risk oversight by the board. Failure of risk oversight by a board could lead proxy advisory firms to a vote against or withhold election recommendations for directors. All said, specific to hedging by insiders, it’s best to prohibit it. Peloton’s decision to permit pledging should serve as a cautionary tale: Pledging by insiders is not an area of focus by third parties when share prices are high, but it can be fodder for investors, plaintiff attorneys, and the media if share prices drop significantly and insiders must respond to margin calls.

If a company permits pledging by insiders, there should be guardrails. Peloton reported certain guardrails in its proxy statements. Peloton stated that its insider trading policy administrators would have to authorize any pledges and that “an individual may only pledge up to 40% of the value of such individual’s vested and outstanding securities.” Taking that approach could become overly burdensome for the person(s) administering the insider trading policy since they would conceivably have to track individual shareholdings to ensure that pledged amounts did not go over the set threshold. This may not be worth the headache for some companies.

– John Jenkins