TheCorporateCounsel.net

While many organizations are slowly returning to in-person meetings, digital events continue to grow and will likely continue to be a big part of the landscape in the post-pandemic era. This recent Q4 blog offers up some thoughts on best practices for digital “Investor Days” or “Capital Markets Days” (CMDs), including things like the use of pre-recorded messaging, and entertainment and production values.

All those topics are familiar ones to most companies after more than two years of virtual events, but the blog also had some interesting things to say about the content of presentations. Here’s an excerpt reminding companies of the need to distinguish the content presented at a CMD from the more short-term focused content typically presented in an earnings call:

Presentation is key, though content is still very much king. With so much information readily available and so much misleading noise about, directly providing investors with the most relevant and accurate story from the source is critical to underpin a successful CMD. Because the CMD is not always an annual event, the content needs to be relevant and resonate with investors for an extended period of time. Remember that this event is unlike results day, where you update information every quarter. Rather, the CMD is the stage for communicating both the short and mid-long term investment value of the organisation.

– John Jenkins