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When it comes to being sued for alleged misstatements or omissions, forward-looking statements can be fertile ground for plaintiffs and the SEC. This Woodruff Sawyer blog recounts a Tesla case from last year that took issue with production estimates.

As anyone who’s spent their early associate years combing through “cautionary statements” knows, there’s an art to making sure the forward-looking statements are reasonable and that cautionary language accompanies the statements and is specific enough to protect the company under the Private Securities Litigation Reform Act. Now is a good time to audit your process and ensure you’re keeping up with best practices. The blog walks through these pointers:

1. Review your forward-looking statements disclaimers often.

A company is best served to regularly review the cautionary statements included in its forward-looking statements disclaimers. This will help ensure that the cautionary statements reflect the risks and circumstances impacting the company at any given time. While a quarterly review of the forward-looking statements disclaimers is a good practice, reviewing in conjunction with ongoing public disclosures is a best practice. That is, companies should be mindful to consider updating forward-looking statements disclaimers to account for new risks related to its business, market, or other conditions (e.g., the COVID-19 pandemic, global conflict).

2. Pressure-test forward-looking statements.

This one may be obvious, but it’s still important to stress that there must be a reasonable basis underlying each of the forward-looking statements your company expects to make and to confirm in advance of repeating those statements. For example, if your management team is slated to provide an update on the company’s strategy and financial outlook at a company-sponsored investor day, there should be a robust internal review and confirmation of each forward-looking statement included in the slide presentation, as well as any related scripts and talking points.

3. Ensure the forward-looking statements are appropriately qualified by cautionary statements.

Forward-looking statements should be accompanied by cautionary statements tailored to your company’s circumstances. These cautionary statements should help investors understand how your forward-looking statements may differ materially from the company’s expectations. For example, if your company is a clinical-stage pharmaceutical company and you expect to make forward-looking statements regarding the timing of clinical trial results as part of an investor presentation, the disclaimer should include cautionary statements that speak to clinical trials. Certain risks that may be appropriate for your disclaimer to reference may include anticipated challenges or delays in conducting your clinical trials; difficulty obtaining scarce raw materials and supplies; resource constraints, including human capital and manufacturing capacity; and regulatory challenges.

4. The forward-looking statements disclaimer should be reviewed/managed by a cross-functional team.

Most companies delegate management of the forward-looking statements disclaimer to its legal function. As a best practice, companies should ensure that other functions (e.g., Finance, Investor Relations, Accounting) are also involved in the review and commenting process. A robust process will help to establish that the cautionary statements included in your forward-looking statements disclosure can stand up to claims that the disclaimer was not reflective of the current risks and/or circumstances that could impact your business.

5. State at the outset of events where forward-looking statements will be made that such statements will be made and where to find the associated cautionary statements.

As noted earlier, in the case that your company will be making oral forward-looking statements, ensure that a company representative orally states that the company will be making forward-looking statement and reference that cautionary language is contained in a “readily available” written document. This oral statement should be consistent across different settings. There may be a tendency to truncate the oral statement that is used during earnings calls when it comes to more informal events like a company town hall or fireside chat. That should be avoided.

6. Include forward-looking statements disclaimers in certain internal presentations and communications.

As discussed earlier, certain internal presentations may call for the inclusion of forward-looking statements disclaimers. Certain internal communications, like company-wide emails, may fall into the same category. Best practice would be to establish guidelines regarding which internal presentations and communications call for these disclaimers. These guidelines can then be shared with the functional teams that organize internal presentations and communications with the instruction that they involve Legal early in the planning process.

7. Don’t forget about your website and social media presence.

Many companies include forward-looking statements disclaimers on their websites. These disclaimers are typically linked to via a section in the footer or included in the website’s terms of use. Social media is another area where companies make forward-looking statements. If you are one of these companies, it is a good idea to identify who manages your company’s website and social media presence. Best practice would be to educate those teams as to the importance of forward-looking statements disclaimers and establish a process whereby those teams can easily collaborate with Legal to ensure compliance with securities laws.

Visit our “Forward-Looking Statements” Practice Area for more practical guidance on crafting cautionary statements – including examples and court opinions that show how disclosures can be challenged.

– Liz Dunshee