July 14, 2021

Crypto: A Spike Lee Joint

You know how much I love it when celebrities intersect with our little corner of the world, right? Well, then I’m sure it comes as no surprise that I can’t resist blogging about this NYT article discussing Spike Lee’s foray into promoting a cryptocurrency business:

Before Spike Lee accepted cryptocurrency, he turned down Crocs. Years ago, the filmmaker rejected an offer to buy into the Colorado company that makes perforated foam clogs, a decision that caused him to miss out when its stock soared on the strength of the footwear fad.

“I wish I would’ve given some money back then,” Mr. Lee said in a recent interview. “Anytime something is new, you’re going to have people who are going to be skeptical. With some of the best ideas, people thought the inventors were crazy.”

Now he has taken a leap into another cultural craze, having agreed to direct and star in a television commercial for Coin Cloud, a company that makes kiosks for buying and selling Bitcoin and other virtual currencies. Although cryptocurrency is not widely used for transactions, an increasing number of merchants now accept it as payment.

The article says he shot the commercial last month. Honestly, I can’t wait to see it – “What makes Cloud Coin the greatest crypto company in the universe? It’s gotta be the shoes!

John Jenkins