The article pulls interesting research from Greenwich Associates, which notes that “almost 80% of institutional investors use social media as part of their regular work flow, and approximately 30% say the information consumed via social media has directly influenced an investment decision.” With input from 256 corporate and public funds, insurance companies, endowments and foundations in the U.S, Europe, and Asia, the research outlined that: 48% of investors noted that information from social media prompted them to do an additional research on an industry issue or topic; 37% said they shared information from social media with decision-makers at their companies; 34% said information learned on social media influenced a decision to work with a particular client or company; and that 33% said information obtained on social media triggered a discussion with their investment consultant.
Overall, the article points to the increasing effect that social media has on influencing investment decisions with investors. For example, 40% of the global institutions are expected to increase their use of social media in 2016. Using social media as part of your investor relations communications process will also benefit your company as it paves way for engagement, expands reach, and increases awareness with institutional investors and the financial media.
Social Media: Getting Up-to-Speed
Here’s other good stuff relevant to the use of social media:
– Q4 blog entitled “A Quick Recap of NIRI’s Social Media use for IR Webinar” – and this webcast recap about telling a story
– Check out Cisco’s nifty IR web page
– Blog about Goldcorp’s IR web page
– Interesting article about how T-Mobile’s CEO weighs in via Twitter to battle for a customer
Twitter: Who Should You Follow?
Many of you are on Twitter – and perhaps you are looking for funny or interesting things to follow outside your worklife (& beyond following me). I canvassed what some friends do for Twitter entertainment & received these recommendations (send me yours):
– @BeschlossDC – Historian who posts historical pictures
– @BullandBaird – Wall Street perspective with humor thrown in
– @BorowitzReport – pretty funny on political commentary
Parody: @TheTweetofGod, @TheOnion, @FauxJohnMadden, @TheFakeESPN
Comedians: @KeyAndPeele, @KristenSchaaled, @MindyKaling, @JimGaffigan, @SteveMartinToGo, @FrankCaliendo, @EricStangel
– Broc Romanek