How to Market Yourself 101
Most lawyers are horrible about marketing themselves. I'm not quite sure why that is, but it's a fact. But in this day and age of low job security - regardless if you're in a law firm or in-house - it is critical for you to network and get your name out there, even if you never care to become a rainmaker. Luckily, the online world allows you to network without leaving your office.
One person who "gets it" is Boris Feldman of Wilson Sonsini. I've been seeing his name for as long as I can remember. He has a site whose domain name is his own name (even if it's bare bones). And when he writes something, he lets those who report about such things know about it. Hence, his most recent piece - "Shareholder Litigation After the Fall of an Iron Curtain" - has showed up on about every corporate blog that I regularly read (egs. Keith Bishop's blog and Kevin LaCroix's blog). All Boris did is send me a brief email noting that he had written this article and shared its link - I imagine that's all he did with these other influencers.
So what can you do to enhance your profile? Shoot me an email. It doesn't have to be about an article you've written. It can be an interesting anecdote you've come across (or a fond financial printer memory). It can just ask what you can do to enhance your profile and I'll give you my ten cents. It's a new era and time for you to make some new virtual relationships. So go ahead and start making them. I love interacting with my community and look forward to hearing from you. And if you're attending the Society of Corporate Secretaries' Annual Conference this week, come on up and say hello...
Our New "MD&A Handbook"
RIP Moxy Vote
Yesterday, Moxy Vote posted this explanation - mainly regulatory hurdles - of why it is shutting down...
Deal Cube Tournament: Sweet Sixteen; 2nd Match
This is the 2nd match of the 3rd round - the battle among the Sweet Sixteen! As noted in these rules (and keep sending more pics for the next tourney), please vote for two of the following four cubes below:
- Broc Romanek