Inside Track with Broc: David Calusdian on Investor Perception Studies (2/23/10)

 

David Calusdian is Executive Vice President & Partner of Sharon Merrill Associates

In this podcast, David explains the importance of investor perception studies, including:

• In a nutshell, what is an investor perception study?
• What types of companies should conduct one?
• Can you provide more details about how one is conducted?
• What ways do you recommend that a company use the study once it's conducted?
• Should there be a follow-up study?

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The views set forth in the podcast are the speaker's personal views and do not necessarily reflect those of the firm with which he is associated.